In modern days customer criticism quickly changing to market fragment, channel of variant product design are
diagnosed to reduce lead time significantly. A manufacturing industries habitually struggle due to rapidly changing customer
needs with the quandary of increasing product variant are product complexity. The proposed methodology concentrates on
combining FUZZY DEMATEL & FUZZY TOPSIS to recognize the customer preference which makes easier way to fortify the
product configuration. FUZZY DEMATEL enhances the customer preference for generating design characteristics and FUZZY
TOPSIS will prioritize the importance of design characteristics to achieve product configuration .The structure framework gives
us product configuration through which customer priority can be easily achieved.